ALFA’s tagline comes to express the brand’s personality and the reason of its existence.
ALFA reminds us the importance of “nurturing bonds that last” in our life and encourages us to do even little things for them, to get satisfaction and joy. Sharing an ALFA with my closed ones is time well spent. It fuels life with “emotional” enjoyment.
Born in Greece in 1961 and raised in a period when life was simpler, people were unpretentious and relationships were genuine and important. For over half a century, ALFA beer reminds us the strength of genuine relationships. Relationships that are timeless and possess a remarkable position in our hearts, in the same way that the “A” letter of our branding represents the first of all necessities.